Campaign Attribution

LinkedIn 12-week campaign — demo requests by week, post, and source

Total Demo Requests
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LinkedIn Demos
—
via utm_source=linkedin
LinkedIn Share
—%
of all demo requests
Campaign Weeks Active
—
of 12 planned weeks

Demo Requests by Campaign Week

utm_campaign groups demos by LinkedIn post week (W1–W12)

Demos by Source

LinkedIn vs organic vs direct

Conversion Timeline

Demo requests per day

Per-Post Attribution

utm_content = post identifier

Posts Driving Demo Requests

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Recent Demo Requests

Last 20 with UTM data
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Traffic & Conversion

Treatment page visits → demo requests
Treatment Page Views
—
BBL HERO + HALO + CoolPeel + MOXI
Unique Visitors
—
Distinct IP hashes
LinkedIn Traffic
—
utm_source=linkedin
Overall Conversion Rate
—%
Views → demo requests

Page Views by Treatment

Total visits per treatment page (all traffic sources)

Traffic Sources

Where treatment page visitors come from

Conversion Rate by Treatment

Page views → demo requests per treatment
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